Tech Articles



If you do not as yet have an online presence for your business, chances are that, like many entrepreneurs in the same boat, you will spend a good deal of time trying to get the website design just right. And once the site is up and running, it will work hard for you; bringing in new visitors and converting new sales leads every week.




When business owners are planning a web development project, the usual conundrum they face is: Should I go with a professional firm and pay a little bit more; or should I partner with the lowest bidder? Both sides of the “go low” versus “go pro” debate have supporters and detractors.




When you engage a professional web designer to create your personal, corporate or small business website, one of the first questions you are likely to get asked is: Do you need the site to be mobile-enabled? The correct response, in all likelihood, should be a resounding “Yes!”




When it comes to bricks and mortar marketing, we’ve all seen how “kerb appeal” drives traffic into shops and restaurants. Shoppers see an attractive store, and it draws them in – even if it’s just for a quick look-see.




Website management and maintenance are now a very important part of running a website successful. It is important that you know a few essential details so that you will have a safe and always available website experience for all your website visitors.




An inspired logo can work wonders for your business. In this article we discuss the huge potential of a great logo and ways to achieve that strong brand.




A good website Content Management System (CMS) is a must for every modern business and it is important to make your choice of a Content Management System based on the factors discussed below.




Whether you have a simple or complicated website, you require a program of ongoing website maintenance to keep your website secure, up to date and engaging for your website visitors. Websites aren’t like a promotional flyer where you print it, distribute it and forget about it.




Starting your own website business is probably the easiest way to start own business venture. Nevertheless, no matter how straight forward the path may seem, the reality is a far cry from simple when you're talking about a profitable business with a number of staff and hundreds or thousands of customers.




Maintaining your website is very important for any business or organisation as it puts you ahead of the competition and ensures that the site is in sync with the business, it's product and services and the changing trends in the market.




Choosing the right website designer is crucial to the success of any web development project. One must check out their skill level, design expertise, project management skills and get a sense of what it would be like to work with them during the website build and for years after as you return to them to add new features to your website as required.




Increasing the visibility of a website involves creating a good online product in the eyes of your target market and making sure it is SEO friendly and Mobile Responsive. Social Media channels are a great way to leverage your website promotion efforts and get more target market visitors onto your site.




You served a customer well and then pin your hopes on his or her feedback, hoping to get more business from them or from their friends and family. Since the customer had fewer opportunities to share their opinion, expecting quick results in the form of more business was unrealistic.




The online face of your organisation is your website. It might be relatively easy to create a website with the help of a good web design company but maintaining a successful website is something that needs to be worked on continuously and will take some planning.




Website design could be compared to cooking a fancy meal, with the website designer acting as the master chef. Just as a well cooked meal requires ingredients and presentation to become enticing, a good web designer uses his presentation skills to make the web page inviting.




So, you have a good website and web design for your website or you have just launched a new website for your business and now you're eager to generate more sales leads.




You may often hear your web designer say: "A picture paints a thousand words" - well it does and they can make or break your website. The logic behind the saying comes from sound research about human behavior, and how we react to a particular web design based on the photos that are chosen for each page.




Before internet-savvy customers even think about buying a product or service they go online to look for suppliers. The quality of a provider's website design, the type of content provided and the ease with which they can access the content and information are the three main factors that entice them to dig deeper and perhaps make a purchase.




If you want a better listing on the SEO/Free-listing (non-adwords) part of google you need some good in-links into your website from external, related websites e.g. industry associations that you are part of, bodies that govern your industry, suppliers that provide you with goods/services, clients that you are on good terms with etc.




You need to plan your website pages and sections i.e. make a list of the pages and sections that you want on your website - then plan the material you want on each page. You can go through this with your web design company.


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