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Just a few years ago, website designing was considered a science – something that only web-technical professionals could excel at. However, the changing world of consumer behaviour means that a good website now needs to be less concerned on website code, and more focused on delivering a great, client-focused web experience.




Just a few years ago, website designing was considered a science – something that only techno-geeks could excel at. However, the changing world of consumer behaviour means that a good web designing agency needs to be less concerned on the bells and whistles, and more focused on delivering a client-focused web experience.




Many business owners and website owners might feel that their website design is something that is somewhat “permanent”. It is not. The old days, where you designed a business website and never reviewed it again until you went out of business, are gone.




For small to medium businesses, web designing is never a static activity – it’s constantly evolving. Every year, new web technologies come into play, making older ones dated. If site owners don’t keep their eye on the ball, they could miss out on some exciting web features and functionality – at best.




The human brain is wired to give great weight to “first impressions” – and a professional website design delivers just that: It immediately assures casual visitors to your website, some of whom are potential clients, that your company is worth doing business with.




Efficient website design is all about managing content. It’s about making sure your website has the right content at the right time; and that every aspect of that content is well presented – from its creation, to its roll out onto your website and subsequent updates.




Going Mobile With Your Website – It’s More Than Just A Passing Fad For those businesses that haven’t yet embraced mobile website design, here’s the stark reality: “Mobile” is more than just a passing fad – It’s here to stay. The sooner you embrace it, the better off your business will be. Not only will you improve your company’s image - you’ll also increase sales too.




Over the past number of years, Google has rolled out a number of 'search algorithm' updates that were keenly followed by all website design professionals, and even a large proportion of the non-technical world too. With names like Hummingbird, Pirate, Pigeon, Panda and Penguin, these algorithmic updates have one central purpose: to make Google's search results more useful and truthful.




When looking for a web design agency, business owners sometimes look for web service providers who demonstrate all the bells and whistles on a few client websites.




When you reach out to a website design company to get your website built, the very first question you might be tempted to ask is about their web designing costs – and that’s natural, given that cost-consciousness is often the primary factor behind business decisions.




Understanding the importance of a web hosting service provider is a lot easier when put into everyday context. If you were to have a friend hosting a party in your honour, assuming the occasion was important to you, wouldn’t you want to ensure that the host is up to the task? Or would you just call the first person on your contact list and ask him/her to be your host?




The internet is rife with horror stories about web service providers that seemingly don’t live up to a client’s expectations. Before you engage a web design agency to assist you with your web presence, there’s an implied assumption that you’ve already vetted them for all the things they can do for you.




The old adage about websites and web traffic, that you can “Build it and they will come”, is no longer valid. With so many websites competing against each other for the same eyeballs, competition is fierce.




It’s the beginning of a brand new year, and as with many other aspects of your web presence, it’s time to take a renewed look at your website design and ensure that it is in good condition and will serve you well over the coming year.




The popular belief is that when you need a website designed, or when there are changes you need to make to the layout of your website, you call your web design agency and they’ll help you with the task.




Once your website has been running satisfactorily with your web hosting company, it’s often difficult (and stressful) to make a decision to switch to another provider. However, some business owners do have to face up to that eventuality so here are some pointers on how to get it done without it impacting on your business.




When you have what you think is a successfully running business, a website redesign is probably not high up on your agenda. However, like the essence of any successful business, change is inevitable and is an important part of what keeps your website relevant.




Website content planning is a bit like planning your new house: you must start out by knowing what you want it to look like once it’s complete. If you start gathering your website content without a proper plan, you could very well do more harm to your company’s reputation that you can imagine.




In today’s multi-dimensional world of web technologies, working with reputable web design agencies and knowing what else do they can do for you, is well worth your time. You may be quite surprised at the breadth of their abilities to help their clients succeed on the web.




Any web designer can build you a “pretty” website. But is your website really achieving its objectives: Increasing traffic? Converting visitors into customers? Reaching specific target audiences? Only a web professional can help you here. Here are a few pointers to guide you.


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